Disney makes The Passion for kids

I loved that headline -- it's from today's Telegraph. It's actually about how the forthcoming film of The Lion, the Witch and the Wardrobe is going to be marketed, i.e. in the same style as The Passion of the Christ. Here's the story:

Disney sets out to make 'The Passion for kids'
By Chris Hastings and Charles Laurence in New York

Walt Disney is to promote its $100 million adaptation of C S Lewis's The Lion, the Witch and the Wardrobe as a "Passion of the Christ for kids" in an attempt to secure worldwide Christian support for the film . . .

. . . In an effort to ensure that the Narnia film reaches a similar audience, Disney has hired Motive Marketing, a public relations company that specialises in reaching out to faith groups and was widely credited with the success of The Passion of the Christ. It has shown clips from the film to representatives from church groups and religious media. The strategy has already met with enormous success.